Overview

Gran Turismo is one of world’s leading race car games, but it faces stiff competition from new entertainment options. To keep players engaged long term, they created a new feature called “Scapes.” It allows players to virtually photograph cars in the game against photos of real-world backdrops, then share their creations in a community.

In this project, I brainstormed, planned, captured, processed, and delivered 225 backdrops. I captured scenes in 6 countries, found and managed assistants. The resulting work was featured on the game’s home screen to more than 8 million players and used in the “Scapes” feature tens-of-thousands of times.